Digital strategy, performance marketing, content development, brand positioning and stakeholder management, across property, construction, events, e-commerce and professional services.
Leading digital strategy and launch campaigns for a portfolio of clients, with active oversight of five or more accounts at once. I plan and manage paid and organic activity across four advertising platforms as one connected system, and mentor the marketers delivering it.
As Marketing Executive, I created data-driven strategies that increased visibility, engagement and digital performance across Ireland, the UK and Europe, helping lead the website redevelopment, refining the brand identity, building the SEO strategy and integrating Google Analytics to optimise every campaign.
A Guaranteed Irish brand for the modern, socially and environmentally conscious family. I crafted and implemented a full-funnel marketing plan to grow awareness of its natural skincare range for babies and children — from blog content and ads to product videos and creative social campaigns.
As founder and marketing consultant, I developed growth-focused digital strategies that strengthened brand positioning and helped small businesses build sustainable, results-driven marketing — and mentored founders in DIY marketing with Canva, HubSpot and Hootsuite.