Human-centred marketing. Data-driven decisions. Meaningful results.
I'm Ingryd, born in Brazil, based in Dublin since 2019. A marketing manager with 6+ years building brands and campaigns across property, B2B, e-commerce and professional services, combining research, audience insight and creative storytelling.
Results, not just reach.
Featured projects
Invoke Creative Agency
Multi-client digital strategy across Google, Meta, TikTok and LinkedIn. 12M+ TikTok views.
MOY Materials
Website redevelopment, SEO and international B2B growth. +30% LinkedIn engagement.
Be Kingdom Kind
Full-funnel plan for a Guaranteed Irish children's skincare brand. +40% engagement.
Marketing by Ingryd
Brand positioning and growth strategy for independent businesses. Up to 60% engagement growth.
What I do
I sit between strategy, creativity, data and people — turning a business objective into marketing that can be executed, measured and improved.
Google Ads · Google Analytics · Meta Business Suite · LinkedIn Ads · TikTok Ads · HubSpot · Klaviyo · Mailchimp · Shopify · WordPress · Hootsuite · Hotjar · Canva · Adobe · Figma
Digital marketing strategy
Integrated plans aligning brand vision with audience needs to maximise engagement and ROI.
Performance & PPC
Google, Meta, TikTok and LinkedIn campaigns run as one connected system.
Content & social
Cross-platform content and social programmes that grow audiences and spark real connection.
Email marketing & CRM
Customer journeys on Klaviyo, Mailchimp and HubSpot that build loyalty.
Brand & creative direction
Positioning, visual identity and tone of voice that hold together across every touchpoint.
Analytics & reporting
Clear reporting that turns data into the next right decision.
Leadership & mentorship
Leading a team of marketers and building AI-enabled ways of working.
"The most effective marketing balances human understanding with informed decision-making."
I'm a creative and strategic marketing manager with over six years of experience in digital marketing, brand building and content creation. There wasn't one big moment — it was a lot of small steps: studying marketing, building experience in-house, freelance and agency-side, working across retail, e-commerce, B2B, property, construction and hospitality, and sharing what I've learned along the way.
BA (Hons) Marketing — Independent College
Diploma, Social Media Marketing — UCD
Start Smart with Content
A complete guide to building a content presence that works.
Available on Amazon →